Katrin

Kiviselg

Sales Strategist

I help startups build scalable sales ​processes and empower teams, ​while optimizing sales strategies for ​companies of all sizes.

My sales career began in 2003 at Southwestern ​Advantage, where I started as a door-to-door ​salesperson and advanced to Sales Manager, leading ​international teams.

Later, I moved to Paris to launch a branch for LGFG ​Fashion House, specializing in luxury custom suits. We ​expanded into several European countries, as well as ​Australia and Hong Kong, where I eventually became ​Chief Sales Officer.

In 2018, I returned back to Estonia and began helping ​startups develop sales strategies. Since then, I've ​worked with over 20 startups and collaborated with ​larger companies, training their teams and improving ​sales operations.

1. Supporting Startups on Their ​Early Go-to-Market Journey

- Building Sales Processes:

I help startups create scalable and ​effective sales processes from the ​ground up.

- Recruiting & Training First Sales ​Team Members: I assist in identifying ​the right talent and training them to ​drive early-stage sales growth.

2. Sales Fundamentals ​Workshops for Startup ​Accelerator Programs

- I deliver practical workshops on ​essential sales skills, including:

- Go-to-Market Strategies: Laying ​the groundwork for market entry.

- Running Effective Client Meetings ​and Closing Deals: Guidance on ​conducting impactful client ​interactions, techniques for ​successfully closing sales and driving ​revenue.

- Hiring, Onboarding & Training ​Sales Talent: Best practices for ​finding, integrating, and developing ​the right salespeople.

3. Sales Audits & Team ​Optimization for Larger ​Companies

- Sales Process Audits:

I evaluate existing sales operations to ​identify areas for improvement.

- Team Training & Development:

I provide tailored training to ​enhance team performance and ​align sales efforts with company ​goals.

Mom of 2.

I get excited about new ideas and businesses ​and how to get those to the market.

Love reading: contemporary literature, ​leadership and sales-related topics.

Love traveling and discovering cultures through ​the eyes of locals.

Play tennis (quite a beginner though!)